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Daijing is responsible for the public relations and business-to-business marketing efforts of Focus and its partners. She focuses on strengthening the Focus brand to attract new partners, and increasing awareness of the Focus Successions® program to help more advisors put in place their business continuity plans. Daijing also works closely with the Focus partner firms to provide support for their public relations strategies and events marketing initiatives.
Prior to joining Focus, Daijing worked on the rebranding and advertising initiatives at New York Life Insurance Company to drive brand awareness in its target markets. Before that, she worked at Tigerspike, an Australia headquartered mobile development agency, to help build the firm’s presence in North America.
Daijing received her B.A. from Princeton University. In her spare time, she enjoys traveling, yoga and biking.